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The Rowdy Roosters

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Performance Snapshot

Your key paid ad metrics compared to the previous period, showing what's improving and what's slipping.

Total Spent

$450

15%

CTR

2.40%

22%

CPC

$0.41

0%

CPM

$9.89

-9%

Reach

2,388

0%

Impressions

45,500

-9%

Clicks

1,092

10%

Running Campaigns

3

50%

Top Campaigns

Your top campaigns ranked by performance.

Show all
Campaign Status Objective Reach Impressions Clicks CTR CPC Spent
Retargeting FB 1 Active Awareness 1,204 22,800 540 2.37% $0.39 $210
Lead Gen Summer Paused Lead Generation 814 14,200 345 2.43% $0.45 $155
Brand Boost Q3 Completed Traffic 370 8,500 228 2.68% $0.37 $85

ROAS & Conversion Actions Trend

Daily return on ad spend (revenue / spend) plotted with conversions.

Conversion Funnel

Drop-off at each stage from impression to purchase.

Funnel Stage Value Drop-off
Impressions 84,200 —
Link Clicks 3,150 96.3%
View Content 1,820 42.2%
Add to Cart 640 64.8%
Purchase 91 85.8%

Campaign ROI Comparison

Spend vs conversions per campaign.

Daily CPC

Average cost per click each day (spend / clicks).

Metric Avg Change
Avg. CPC $0.41 0%

Top Ads

Your best performing ads during the selected period.

Show all
Ad Status Reach Impressions Clicks CTR CPC CPM Spent
Ad Image
Summer Sale Banner
Retargeting FB 1
Active 812 15,400 380 2.47% $0.38 $9.35 $144.04
Ad Image
Lead Form — Mobile
Lead Gen Summer
Paused 614 10,200 248 2.43% $0.42 $10.20 $104.04
Ad Image
Brand Video 30s
Brand Boost Q3
Completed 321 7,100 190 2.68% $0.37 $9.86 $70.00

Placement Performance

Click-through rate by placement (Feed, Stories, Reels, Audience Network).

Device Breakdown

Spend and click-through rate split by device.

Daily CTR Trend

Daily click-through rate (clicks / impressions).

Ad Frequency Trend

Average times each person saw your ad (impressions / reach). Above 3 usually signals fatigue - refresh your creative.

Average frequency is 19.1, that's high - refresh your creative to reduce fatigue.

Age & Gender Distribution

Spend, reach and impressions split by age and gender.

Reach & Impressions Trend

Daily reach vs impressions over the selected period. A wide gap means the same people are seeing your ad repeatedly.

Metric Total Change
Reach 2,388 0%
Impressions 45,500 -9%

Best Day to Run Ads

Click-through rate and cost per click by day of the week.

Daily Spent ($)

How much your ads spent each day.

Metric Total Change
Total Spent $450.00 15%

Spend vs Conversion Actions

Each campaign's spend vs the conversions it produced.

CPC by Campaign

Average cost per click per campaign (spend / clicks).

CTR by Campaign

Click-through rate per campaign (clicks / impressions).

Reach by Campaign

How many different people each campaign reached.

Campaign Status Reach Impressions Clicks CTR CPC CPM Eng. on posts Eng. on page Spent Objective Conv. goal Conversions Cost / Conv. Created on
Retargeting FB 1
See Ad sets | Open on Meta
Active 1,204 22,800 563 2.47% $0.37 $9.21 182 94 $210.00 Awareness Reach — — 12/06/2023
Lead Gen Summer
See Ad sets | Open on Meta
Paused 814 14,200 341 2.40% $0.45 $10.92 95 42 $155.00 Lead Generation Lead Generation 48 $3.23 01/07/2023
Brand Boost Q3
See Ad sets | Open on Meta
Completed 370 8,500 188 2.21% $0.45 $10.00 52 21 $85.00 Traffic Link Clicks — — 15/07/2023

Spend by Ad Set

How your budget is split across ad sets.

CTR by Ad Set

Click-through rate per ad set (clicks / impressions).

Ad set Campaign Status Reach Impressions Clicks CTR CPC CPM Eng. on posts Eng. on page Spent Objective Conv. goal Conversions Cost / Conv.
Lookalike 1% — US
See related ads | Open on Meta
Retargeting FB 1 Active 720 13,600 340 2.50% $0.36 $9.12 102 55 $122.40 Awareness Reach — —
Retargeting — Website Visitors
See related ads | Open on Meta
Retargeting FB 1 Active 484 9,200 223 2.42% $0.39 $9.54 80 39 $87.60 Awareness Reach — —
Mobile Lead Form — 25-44
See related ads | Open on Meta
Lead Gen Summer Paused 814 14,200 341 2.40% $0.45 $10.92 95 42 $155.00 Lead Generation Lead Generation 48 $3.23

CTR by Ad

Click-through rate per ad (clicks / impressions).

Engagement by Ad

Post and page engagement each ad earned.

Ad Ad set Campaign Status Reach Impressions Clicks CTR CPC CPM Eng. on posts Eng. on page Spent Objective Conv. goal Conversions
Ad Image
Summer Sale Banner
Open on Meta
Lookalike 1% — US Retargeting FB 1 Active 812 15,400 380 2.47% $0.38 $9.35 124 62 $144.04 Awareness Reach —
Ad Image
Lead Form — Mobile
Open on Meta
Mobile Lead Form — 25-44 Lead Gen Summer Paused 614 10,200 248 2.43% $0.42 $10.20 78 35 $104.04 Lead Generation Lead Generation 48
Ad Image
Brand Video 30s
Open on Meta
Retargeting — Website Visitors Brand Boost Q3 Completed 321 7,100 190 2.68% $0.37 $9.86 52 21 $70.00 Traffic Link Clicks —
Ad Image
Carousel — Product Highlights
Open on Meta
Lookalike 1% — US Retargeting FB 1 Deleted 392 7,400 183 2.47% $0.36 $8.89 58 32 $66.00 Awareness Reach —
Facebook Paid Ads
Permission required to view leads

RecurPost needs permission to read lead form submissions from your Facebook ad campaigns.

  • View individual lead submissions with name, email & phone
  • Track leads per day and Cost per Lead trend
  • Break down performance by lead form
  • Export leads list to CSV

Meta App Review required

Meta must approve this permission before RecurPost can show your lead data. It's a one-time step.

You'll be redirected to Facebook to approve the permission.

Lead details from your Meta lead forms. Shown for the selected date range. Meta keeps each lead for up to 90 days, so older ones may not appear.

Lead Performance

Your key lead metrics compared to the previous period.

Total Leads

84

23%

Cost per Lead

$5.36

13%

Form Views

1,240

14%

CPL by Campaign

Cost per lead per campaign (spend / leads).

Lead Quality Score

How your leads turned out (new, qualified, contacted). Tracked inside RecurPost, not Meta.

Lead Acquisition Funnel

Drop-off from ad impression to submitted lead.

Funnel Stage Value Drop-off
Impressions 45,500 —
Clicks 1,092 97.6%
Form Views 1,240 86.5%*
Leads Submitted 84 93.2%

* Form views can exceed clicks when served via organic or shared links.

Leads per Day

Daily leads with cost per lead.

Lead Source by Placement

Which placements bring in the most leads.

Age & Gender of Leads

Age and gender of people who submitted forms.

Lead Forms

How each lead form performed - views, leads, conversion rate and cost per lead.

Form Name Status Leads Form Views Conv. Rate CPL
Summer Promo — Mobile Active 48 680 7.06% $4.90
Product Demo Request Paused 36 560 6.43% $5.92

Leads List

Every lead from this date range with their details. Meta keeps leads for 90 days, so older ones drop off.

Lead Status Email Phone Form Ad Submitted
Sarah Johnson New sarah.j@email.com +1 (555) 012-3456 Summer Promo — Mobile Lead Form — Mobile Aug 26, 2:14 PM
Marcus Rivera Qualified m.rivera@outlook.com +1 (555) 234-5678 Product Demo Request Lead Form — Mobile Aug 26, 10:42 AM
Priya Mehta Contacted priya.m@gmail.com +1 (555) 345-6789 Summer Promo — Mobile Summer Sale Banner Aug 25, 4:58 PM
Tom Kowalski Not Qualified tkowalski@work.io +1 (555) 456-7890 Product Demo Request Lead Form — Mobile Aug 25, 1:30 PM
Aisha Okonkwo New aisha.ok@yahoo.com +1 (555) 567-8901 Summer Promo — Mobile Summer Sale Banner Aug 24, 9:15 AM
James Liu Qualified j.liu@enterprise.co +1 (555) 678-9012 Product Demo Request Lead Form — Mobile Aug 23, 3:47 PM
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