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Mason
Instagram Paid Ads
Connect Instagram via Facebook
Instagram Paid Ads data is powered by the Meta Ads API, which requires your Instagram account to be connected through a Facebook login.
- Campaign performance — reach, impressions, spend & conversions
- Frequency & fatigue detection across active ad sets
- CTR by placement — Feed, Stories, Reels, Explore
- Age & gender demographic breakdowns
Prototype demo: View connected state
Campaign Summary
Key ad performance metrics for the selected period.
Running Campaigns
3
Amount Spent
$450
Reach
2,388
0%Impressions
102,576
-5%Clicks
219
10%CTR
0.21%
12%CPC
$4.1
0%CPM
$9.9
-5%ROAS Trend
Return on ad spend over time — a rising ROAS with stable spend is the clearest signal to scale budget. The dashed amber line marks the 2× minimum viable threshold most agencies target before scaling.
API: purchase_roas via GET /act_{id}/insights?fields=purchase_roas&time_increment=1. Requires Meta Pixel with purchase event configured.
Ad Spend vs Conversions
The most important ROI chart for agency client reporting — shows whether increased spend is translating into proportional conversion growth day by day.
Total Spend
$450
Period totalConversions
219
Purchase eventsCost / Conv.
$2.05
Avg per conversionROAS (est.)
3.2×
Return on ad spendAPI: spend + actions[offsite_conversion.fb_pixel_purchase] via GET /act_{id}/insights?fields=spend,actions&time_increment=1. ROAS requires purchase_roas with pixel configured.
Top Campaigns
Best performing campaigns during the selected period.
| Campaign | Status | Objective | Reach | Impressions | Clicks | CTR | CPC | Spent |
|---|---|---|---|---|---|---|---|---|
| Retargeting FB 1 | Active | Awareness | 4,825 | 39,472 | 38 | 0.1% | $8.7 | $329.7 |
| Retargeting FB 2 | Paused | Engagement | 4,376 | 41,559 | 96 | 0.2% | $3.2 | $308.8 |
| Retargeting FB 3 | Completed | Awareness | 10,820 | 21,545 | 85 | 0.4% | $7.0 | $593.8 |
Campaign Performance Quadrant
Each bubble is a campaign — X axis = CTR, Y axis = ROAS, bubble size = spend. Top-right: scale immediately. Top-left: strong returns, fix CTR. Bottom-right: good clicks, poor ROAS — check landing page. Bottom-left: pause and review.
API: level=campaign, fields ctr,purchase_roas,spend via GET /act_{id}/insights. Dashed lines = industry avg CTR (0.25%) and minimum viable ROAS (2×).
Placement Performance by CTR
Compare click-through rate, cost-per-click, and impressions across each Instagram ad placement — essential for agencies to optimize placement bidding and allocate budget where it performs best.
| Placement | CTR | CPC | Impressions |
|---|---|---|---|
| Reels | 0.38% | $3.1 | 38,200 |
| Feed | 0.29% | $4.2 | 31,400 |
| Stories | 0.21% | $4.8 | 18,900 |
| Explore | 0.14% | $5.6 | 9,100 |
| Search | 0.11% | $6.2 | 4,976 |
publisher_platform + platform_position breakdowns via GET /act_{id}/insights?breakdowns=publisher_platform,platform_position&fields=impressions,clicks,ctr,cpc,spend. Filter publisher_platform=instagram for Instagram-only placements.Daily CPC
The average cost per click across all campaigns for each day in the selected period.
CPC vs CPM Trend
Monitor cost efficiency daily — rising CPC with stable CPM indicates declining CTR (creative fatigue), while rising CPM with stable CPC signals increased competition or audience saturation.
cpc and cpm fields via GET /act_{id}/insights?fields=cpc,cpm&time_increment=1. CPM = Cost per 1,000 impressions; CPC = Cost per click.Top Ads
Best performing ads during the selected period.
| Ad | Status | Reach | Impressions | Clicks | CTR | CPC | CPM | Spent |
|---|---|---|---|---|---|---|---|---|
Summer Sale Banner
Retargeting FB 1
|
Active | 812 | 15,400 | 380 | 2.47% | $0.38 | $9.35 | $144.04 |
Lead Form — Mobile
Retargeting FB 2
|
Paused | 614 | 10,200 | 248 | 2.43% | $0.42 | $10.20 | $104.04 |
Brand Video 30s
Retargeting FB 3
|
Completed | 321 | 7,100 | 190 | 2.68% | $0.37 | $9.86 | $70.00 |
Reach vs Frequency Trend
Track how often unique users see your ads. Frequency >3 signals creative fatigue — the most actionable signal for agencies to rotate creatives or reduce budget.
reach and frequency fields via GET /act_{id}/insights?fields=reach,frequency&time_increment=1.Placement Spend Efficiency
Where budget is allocated vs. where clicks are earned — agencies use this to shift spend toward high-CTR placements and cut waste on underperforming ones.
Spend by Placement
Spend % vs CTR Efficiency
API: breakdowns=publisher_platform,platform_position, fields spend,ctr,impressions. Bubble size = impressions. Top-left quadrant = high CTR, low spend share (underinvested placements).
Audience Demographics
Breakdown of ad impressions and conversions by age group and gender — helps agencies refine targeting, identify the highest-converting segments, and optimize client budget allocation.
Impressions by Age & Gender
Who is seeing your ads — segmented by age group and gender.
Gender Split
Overall impression share by gender.
| Age Group | Male Impressions | Female Impressions | Male CTR | Female CTR | Male CPC | Female CPC |
|---|---|---|---|---|---|---|
| 18–24 | 12,400 | 14,200 | 0.31% | 0.28% | $3.9 | $4.2 |
| 25–34 | 18,900 | 16,300 | 0.41% | 0.38% | $3.2 | $3.5 |
| 35–44 | 9,800 | 8,400 | 0.24% | 0.22% | $5.1 | $5.4 |
| 45–54 | 4,200 | 3,600 | 0.18% | 0.16% | $6.3 | $6.8 |
| 55+ | 1,800 | 1,976 | 0.12% | 0.11% | $7.8 | $8.1 |
age and gender breakdowns via GET /act_{id}/insights?breakdowns=age,gender&fields=impressions,clicks,ctr,cpc,spend,conversions. 25–34 is typically the highest-converting segment for B2B and SaaS clients.Hourly Performance Heatmap
CTR intensity by hour of day and day of week — darker cells = higher click-through rate. Agencies use this to configure dayparting rules and concentrate budget during proven peak windows.
API: time_increment=hourly with breakdowns=hourly_stats_aggregated_by_advertiser_time_zone, field ctr. Data reflects your ad account timezone.
Reach & Visibility Trend
Track how many unique accounts are seeing your ads over time and how your visibility evolves.
Spend vs Conversions
Budget efficiency per campaign — is spend translating to results? API: level=campaign, spend, actions[purchase|lead].
CPC by Campaign
Cost per click — green = most efficient, red = highest cost. API: level=campaign, cpc.
CTR by Campaign
Click-through rate per campaign — ranked best to worst. API: level=campaign, ctr.
Reach by Campaign
Unique accounts reached per campaign. API: level=campaign, reach.
Attribution Window Comparison
Conversions reported under 1-day click, 7-day click, and 7-day view attribution windows — critical for agencies reconciling numbers with clients and choosing the right reporting window for each campaign objective.
action_attribution_windows=['1d_click','7d_click','7d_view'].| Campaign | Status | Reach | Impressions | Clicks | CTR | CPC | CPM | Eng. on posts | Eng. on page | Spent | Objective | Conv. goal | Conversions | Cost / Conv. | Created on |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Retargeting FB 1 | Active | 4,825 | 39,472 | 38 | 0.1% | $8.7 | $8.4 | 23 | 23 | $329.7 | Awareness | Reach | 4,825 | $68.3 | 04/07/2023 |
| Retargeting FB 2 | Paused | 4,376 | 41,559 | 96 | 0.2% | $3.2 | $7.4 | 56 | 56 | $308.8 | Awareness | Reach | 4,376 | $70.6 | 22/11/2022 |
| Retargeting FB 3 | Completed | 10,820 | 21,545 | 85 | 0.4% | $7 | $27.6 | 70 | 71 | $593.8 | Leads | Unknown | — | — | 16/09/2024 |
CTR by Ad Set
Which ad sets are driving the most clicks relative to impressions. API: level=adset, ctr.
Spend by Ad Set
Budget distribution across ad sets — identify over/under-funded segments. API: level=adset, spend.
Device Platform Split
Spend distribution by device — helps agencies identify if budget is being wasted on non-converting devices. API: breakdowns=device_platform.
Device Performance Breakdown
| Device | Impressions | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|
| Mobile | 80,048 | 171 | 0.21% | $3.8 | $351 |
| Desktop | 16,412 | 35 | 0.21% | $4.2 | $72 |
| Tablet | 6,116 | 13 | 0.21% | $5.1 | $27 |
API: breakdowns=device_platform, fields impressions,clicks,ctr,cpc,spend.
| Ad set | Campaign | Status | Reach | Impressions | Clicks | CTR | CPC | CPM | Eng. on posts | Eng. on page | Spent | Objective | Conv. goal | Conversions | Cost / Conv. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Incomplete Sign Ups | Retargeting FB 1 | Active | 269 | 1,495 | 0 | 0% | $0 | $10.6 | — | — | $15.8 | Awareness | Reach | 269 | $58.8 |
| Free Trials | Retargeting FB 1 | Active | 2,015 | 14,971 | 12 | 0.1% | $10.2 | $8.2 | 9 | 9 | $122.2 | Awareness | Reach | 2,015 | $60.6 |
| Website Visitors | Retargeting FB 2 | Active | 2,967 | 23,006 | 26 | 0.1% | $7.4 | $8.3 | 14 | 14 | $191.6 | Awareness | Reach | 2,967 | $64.6 |
| Website Visitors | Retargeting FB 2 | Active | 2,655 | 23,955 | 51 | 0.2% | $3.5 | $7.4 | 30 | 30 | $177.1 | Awareness | Reach | 2,655 | $66.7 |
| Detailed Targeting for Agencies | Retargeting FB 3 | Paused | 7,198 | 13,054 | 30 | 0.2% | $10.5 | $24.1 | 34 | 34 | $314.7 | Leads | Offsite conversions | — | — |
CTR by Ad
Best and worst performing ads by click-through rate — identify creatives to scale or pause. API: level=ad, ctr.
Engagement by Ad
Likes, comments, and saves per ad — measures creative resonance beyond clicks. API: level=ad, actions[post_reaction|comment|post_save].
Video Retention by Ad
Percentage of viewers who watched to 25%, 50%, 75%, and 100% of each video ad — the fastest signal for creative quality. A steep drop between 25% and 50% means the hook works but the content loses interest.
API: video_p25_watched_actions, video_p50_watched_actions, video_p75_watched_actions, video_p100_watched_actions at level=ad.
| Ad | Ad set | Campaign | Status | Reach | Impressions | Clicks | CTR | CPC | CPM | Eng. on posts | Eng. on page | Spent | Objective | Conv. goal | Conversions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Retargeting Demo Request - Logos entreprises4
Open on Meta
|
Incomplete Sign Ups | Retargeting FB 1 | Active | 3 | 8 | 0 | 0% | $0 | $0 | — | — | $0 | Sales | Offsite conversions | — |
|
Free Trial Offer — Summer Campaign
Open on Meta
|
Free Trials | Retargeting FB 1 | Active | 80 | 347 | 0 | 0% | $0 | $30.4 | — | — | $10.6 | Sales | Offsite conversions | — |
|
Retargeting Demo Request - Logos entreprises4
Open on Meta
|
Website Visitors | Retargeting FB 2 | Active | 3 | 3 | 0 | 0% | $0 | $26.7 | — | — | $0.1 | Sales | Offsite conversions | — |
|
Retargeting Demo Request - Logos entreprises4
Open on Meta
|
Website Visitors | Retargeting FB 2 | Active | 9 | 37 | 0 | 0% | $0 | $1.1 | — | — | $0 | Sales | Offsite conversions | — |
Permission required to view leads
RecurPost needs the leads_retrieval permission to access lead form submissions from your Instagram ad campaigns.
- View individual lead submissions with name, email & phone
- Track leads per day and Cost per Lead trend
- Break down performance by lead form
- Export leads list to CSV
Meta App Review required
The leads_retrieval permission must be approved by Meta before RecurPost can access your lead data. This is a one-time process.
You'll be redirected to Meta to approve the permission.
leads_retrieval permission — Individual submissions from Meta Lead Ads forms run on Instagram, filtered by selected date range. Lead records are available for up to 90 days after submission. API: GET /{form_id}/leads
Lead Performance
Key lead acquisition metrics for the selected period vs. previous period.
Total Leads
61
27%Cost per Lead
$7.18
16%Form Views
890
20%CPL by Campaign
Cost per Lead breakdown per campaign — reallocate budget to the most efficient campaigns. API: level=campaign, spend, actions[lead].
Lead Quality Score
Outcome breakdown of all leads in the selected period — tracked within RecurPost.
Lead Acquisition Funnel
Where prospects drop off — from ad impression to submitted lead. Diagnose whether creative or form friction is limiting results. API: impressions, clicks, actions[leadgen.other], actions[lead].
| Funnel Stage | Value | Drop-off |
|---|---|---|
| Impressions | 31,200 | — |
| Clicks | 748 | 97.6% |
| Form Views | 890 | 84.1%* |
| Leads Submitted | 61 | 93.1% |
* Form views can exceed clicks when served via Instagram Stories or Explore.
Leads per Day
Daily lead volume alongside Cost per Lead — spot efficiency drops and peak acquisition days. API: actions[action_type=lead], spend, time_increment=1.
Lead Source by Placement
Which Instagram placements generate the most leads — Feed, Stories, Reels, Explore. API: breakdowns=publisher_platform,platform_position, actions[lead].
Age & Gender of Leads
Who is actually submitting forms — validates audience targeting accuracy for client reporting. API: breakdowns=age,gender, actions[lead].
Lead Forms
Performance breakdown by Instagram lead form. API: GET /{page_id}/leadgen_forms, GET /{form_id}/leads.
| Form Name | Status | Leads | Form Views | Conv. Rate | CPL |
|---|---|---|---|---|---|
| Summer Reels — Lead Form | Active | 38 | 520 | 7.31% | $6.80 |
| Stories — Free Trial Offer | Paused | 23 | 370 | 6.22% | $7.74 |
Leads List
Individual lead submissions in the selected date range. 90-day retention limit applies. API: GET /{form_id}/leads, field field_data.
| Lead | Status | Phone | Form | Ad | Submitted | |
|---|---|---|---|---|---|---|
| Mia Fernandez | New | mia.f@email.com | +1 (555) 012-3456 | Summer Reels — Lead Form | Retargeting IG 1 | Aug 26, 3:10 PM |
| Leo Park | Qualified | leo.park@outlook.com | +1 (555) 234-5678 | Stories — Free Trial Offer | Retargeting IG 2 | Aug 26, 11:22 AM |
| Anika Sharma | Contacted | anika.s@gmail.com | +1 (555) 345-6789 | Summer Reels — Lead Form | Retargeting IG 1 | Aug 25, 5:44 PM |
| Daniel Osei | Not Qualified | d.osei@work.io | +1 (555) 456-7890 | Stories — Free Trial Offer | Retargeting IG 2 | Aug 25, 2:05 PM |
| Sofia Nguyen | New | sofia.n@yahoo.com | +1 (555) 567-8901 | Summer Reels — Lead Form | Retargeting IG 3 | Aug 24, 10:30 AM |
| Ethan Brooks | Qualified | e.brooks@enterprise.co | +1 (555) 678-9012 | Stories — Free Trial Offer | Retargeting IG 2 | Aug 23, 4:18 PM |
